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Great question, consumers are inundated with emails and offers whether they are about cost savings measures or sales, etc. It all becomes a blur and more challenging. If you’re introducing yourself to a potential client in person, do a little research on who they are and what they do. When you introduce yourself tell them how you were intrigued or interested in how they executed XYZ. When they finish telling you about the process , then advise what you do and how it is related and how you can help. Make the connection and show how what you know and can offer will in fact benefit them. Try not to make it like a sales pitch. Be casual about it